To create a new and effective consumer product design for the purpose of revitalizing a retail beverage brand and apply the new packaging to the existing carton. Then create a series of two ads as a campaign to launch the new product design.
Plant-based milk alternatives have become a staple for many consumers and have an established place in the market. Silk wants to redesign their packaging to emphasize the environmentally friendly qualities of their product. The final design conveys the message that Silk Oat Milk is a high-quality, environmentally friendly alternative to traditional cow’s milk and a great tasting product in its right.