Student Work (Red River River College)
project
Design promotional material for an upcoming local event for 2022. Based on research, create new artwork for the theme graphics and then design five different event expressions.
design rationale
The 2022 festival aims to bridge the gap between in-person events of the past and the digital events of the present. It also wants to highlight the ongoing changes in publishing and writing and celebrate both print and digital formats. The print format will be shown through natural textures and while the more flexible digital formats will be represented by fragmented typography. The typography will be modern but open and readable. The finished theme graphics use a palette of neutral tones with a pop of bright orange. The tall thin characters of Big Shoulders display are used in headlines, while the body is set in the modern yet unique sans-serif face Raleway.