Student Work (Red River River College)
project
Spread out over two terms, this project involved designing and printing an annual report for a fictional coffee company including photography, typesetting, client edits, printing, perfect binding, and creating an accessible PDF.
design rationale
This treatment uses close-up photos to highlight the indulgent sensory experience of making and drinking coffee. The shallow depth of field draws attention to the physical experience, as does the texture of the paper. These textures remind readers of the physical products and the hands that produce them throughout the supply change. The report is not about the words and numbers on the page but the people and relationships behind them. Using a simple, clean body type and an elegant display type makes the text honest but elevated. Raleway is clean, modern, and readable but still has some special touches, like the w’s. Cormorant Garamond is a traditional serif font but becomes elegant when used in headlines. The colour scheme of warm earth tones adds an atmospheric feel to the publication and highlights the importance of the environment in coffee production. Together these choices remind investors that BUZZ Coffee Co. is the people, relationships, and experiences. It is possible to indulge in an excellent product while also supporting ethical relationships. It is never just a cup of coffee.