Agency Work (Fusion Communications Group)
project
Redesign the BeeMaid Annual Report to function as an InDesign template for future annual reports.
design rationale
Similar to the BeeMaid Newsletter template, this new design is a bright contemporary take on the BeeMaid Honey Limited corporate brand. The combination of white paper and gold accents in the honeycomb and the bee illustration elevate the brand, while the golden yellow and bright green add pops of colour reminiscent of the yellow canola fields that are the starting point for much of BeeMaid’s honey. The close-cut photos in the header bring flowers, bees, and honey onto the pages breaking the honeycomb grid in unexpected ways. Additionally, the full-bleed landscape images showcase the beauty of the Canadian Prairies where the honey is produced.