Agency Work (Fusion Communications Group)
project
Redesign the BeeMaid Member Newsletter to function as an InDesign template for future digital and print newsletters.
design rationale
The new design is a bright contemporary take on the BeeMaid Honey Limited corporate brand. The combination of white paper and gold accents in the honeycomb and the bee illustration elevate the brand, while the golden yellow and bright green add pops of colour reminiscent of the yellow canola fields that are the starting point for much of BeeMaid’s honey. The close-cut photos in the header bring elements of honey production onto the pages breaking the honeycomb grid in unexpected ways.